The website path

Every stop, side by side.

All of these are working, not pictures. Each one replaces something clunky a business does by hand today, and any of them can be on your website, in a design like the path or something clean and simple.

01

Website

Fast, found on Google, and built around the one thing you want a visitor to do. Everything else on this path is optional and bolts onto it.

Your business
What you do, where you do it, and one clear next step.
Under a second on a phone. Found on Google. You edit the words and photos yourself.
02

Hours and locations

Live opening status from your real hours, public holidays included, with tap-to-call and directions. The most-asked question, answered before it is asked.

Checking
(today)Closed
Locations
12 Example Street, YourtownCall
Hours come from one place, so the site, Google and the door sign never disagree.
03

Online booking

Appointments, tables, site visits, drop-offs. Customers pick a time you are genuinely free and get a text confirmation.

30 minute appointment
Hi Margaret, you’re booked with Your business on Wed 8 Oct at . Reply C to change.
04

Quotes and estimates

A few questions and a real range using your rates, or a quote request that arrives with everything you need to answer it.

Instant estimate
Size
Option
Quantity1
Medium$650
Standard$0
Priority$150
GST$80
Estimate incl. GST$810 to $986
Lead time: 2 to 3 weeksValid 30 days
Uses your real rates. Confirmed after a quick call.
05

Online store

Products, services or menu items with real stock and real pricing. Orders land in the same place as everything else.

Gift voucherIn stock$50
Starter pack3 left$120
Monthly planIn stock$39
Real stock, pickup or delivery, and the order goes straight into your system.
06

Payments

Invoices, deposits and card payments from the site or a text. Reminders go out on their own. Paid lands in your accounting.

Invoice #1043Due in 7 days
Your order #1043$412.50
Card, Apple Pay, bank transfer. Reminders go out on their own.
07

Gallery

Artwork, projects, rooms, dishes, before-and-afters. A gallery that loads fast, looks right on a phone, and opens each piece full-screen.

Drop in photos, it does the rest: sizes, captions, ordering, and a full-screen view that works on a phone.
08

Customer login

Patients, clients, members, riders. A private area with their history, their plan and what is next. Email link, text code or authenticator.

margaret@example.com
No password to remember. The link signs you in.
09

Forms and signatures

Intake forms, agreements, certificates. Filled in on a phone, signed with a finger, filed automatically. No printing, no scanning.

Service agreementPDF
  1. Sent
  2. Filled in
  3. Signed
  4. Filed
10

Progress tracking

A job, an order, a treatment plan, a return. Customers see where it is up to without ringing you.

Your order #1043
  1. Received
  2. In progress
  3. Ready
  4. Done
  5. Invoiced
Started. Sam is on it.
Tap any stage to see what the customer sees at that point.
11

Messages

A message box on the site that answers the usual questions on the spot, hands the rest to you, and replies politely after hours so nobody is left hanging.

Hi, ask me anything about Your business.
The usual questions get answered on the spot. Anything else goes to you, and after hours the customer is told when to expect a reply.
12

Reviews

Pulled from Google every night. Nothing to copy, nothing goes stale.

★★★★★4.9 on Google, updated nightly
The software path

What runs behind the website.

The job board, the staff app and automation for everyone. Then a fork: custom software built around how you work, or the everyday tools you already pay for, set up properly and looked after.

01

Job board

Who has it, where it is up to, what is next. Replaces the whiteboard, the spreadsheet and the group chat, and everyone sees the same thing.

To do1
Hot water
Coastal Cafe · Sam
Today1
Leak, room 4
Riverside Clinic · Sam
On site1
Safety check
Northgate · Lee
Done1
Switchboard
Harbourview · Kai
What just happened
Kai finished Harbourview. Invoice sent, $1,250.
Move a job and the customer is told, the calendar updates and the invoice goes out. Replaces the whiteboard, the group chat and re-typing into Xero.
02

Staff app

Today's jobs, clock on and off, and the job form filled in on site with photos. Payroll and certificates come out the other end.

8:00Harbourview, switchboardDone
10:30Riverside Clinic, room 4Next
2:00Coastal Cafe, hot water
Each person sees only their own day, with the address, the notes and a button to call the customer. No morning phone call to find out where to go.
03

Automation

The five things someone does by hand after every booking or every finished job, done by the system every time, including at 2 am.

When
04

Everything in sync

Website, bookings, jobs, accounting and email sharing one set of facts. Nobody re-types a customer's details, and nothing falls between two systems.

WebsiteBookingsOrdersXeroMicrosoft 365SMS
One booking becomes a calendar entry, a job, an invoice and a text, without anyone typing it twice.
05

Your numbers

Jobs done, money in, money owed, by person or by week, pulled from the systems that already know. A screen, not a ritual.

Jobs finished
45
finished
$18.4k
invoiced
3
unpaid
Pulled from the job board and Xero as it happens. Replaces the spreadsheet somebody builds on Friday afternoon.
06

Approvals

Set the rule once. Small things go through on their own; the big ones reach your phone with everything you need to say yes.

Anything overcomes to me
Leave, 14 to 18 Oct
Sam
Pump for Coastal Cafe · $1,240
Lee
Cable and fittings · $320
Kai
Approved automatically
12% discount on quote 2291 · $2,900
Kai
3 waiting for you. Everything else went through on its own. One tap from your phone and the roster, the order or the quote moves on.
07

Quoting

Built from your own price list, sent from the van, accepted with a tap. The job appears on the board with the deposit invoice already raised.

Call-out$1201
Labour, per hour$1103
Hot water unit, 250 L$14801
Valves and fittings$851
Total incl. GST$2,217
Your prices, your wording, your logo. The customer taps Accept on their phone and the job appears on the board with a deposit invoice. Replaces the Word template and the follow-up calls.
08

Stock

Tap what you used on the job and the count updates. Run low and it reorders before you find out the hard way.

Stock right now2 running low
Hot water unit, 250 L
Warehouse
2
Isolation valves
Van 2
4
RCD safety switch
Van 1
9
Copper pipe, 3 m
Warehouse
1
Tap what you used on the job and the count updates. Drop below the minimum and it asks to reorder, or just does it. Replaces the stocktake and the Saturday trip to the wholesaler.
09

Mobile app

For your customers, your team, or both. Jobs, invoices, bookings, whatever your business needs on a phone. Built for you, so it does exactly what is needed and nothing else.

Hot water repairSam is on the way
Arriving about 10:30. Tap to call Sam.
Switchboard upgradeFinished
12 Sep. Certificate and photos attached.
This one is for customers: where their job is, pay, book again. The same app can face your team instead, or both. Replaces the phone calls asking “where are you up to”.
10

Microsoft 365

Email, files, sign-in and shared inboxes tidied so they just work and are safe. Mostly set-up, not new licences.

How well it is set up67%
Most businesses already pay for all of this and use a third of it. This is set-up, not new licences.
11

Computers

What you actually have, whether it is up to date and backed up, and one button to lock a lost laptop.

4 computers1 need attention
One list of every computer you own and whether it is safe. A lost laptop is locked before the phone call about it is over.
12

Security score

The eight things the government says every business should have, as a score, with the fix behind each number. The report insurers and tenders ask for.

Essential Eight scoreLevel 1 of 3
The eight things the Australian government says every business should have. Insurers and tenders ask for this exact score, and we do the fixes behind each number.
13

Backups

Website, systems and email watched around the clock, backed up nightly, and tested by actually getting files back.

WebsiteUp. Loads in 0.3 seconds
Job systemUp. Backed up 2:00 am
EmailBacked up 2:10 am
Office filesLast night's backup missed. We are on it
Get a file back
Quote 2291.pdf, deleted yesterday
Staff roster.xlsx, last Tuesday's version
Photos, Harbourview job
Watched around the clock, backed up every night, and tested by actually getting files back. A backup nobody has restored from is a guess.
14

Phones

Rings the front desk, then the right people, then takes a message and emails it to you written out. After hours, it says so and texts the caller back.

Someone calls the business number
1Rings the front desk for 10 seconds
2Then Sam's and Lee's mobiles together
3Then voicemail, emailed to the office as text
One business number, answered on whoever’s mobile is right, with every missed call written out in your email. Replaces the desk phone nobody is near and the missed jobs that go with it.
15

Passwords

The team clicks to sign in and never sees the password. When someone leaves, one tap removes them everywhere and changes what they saw.

XeroYou, Lee
Supplier portalSam, Lee, Kai
Facebook pageYou, Lee
Website adminYou
Nobody knows the actual passwords, they just click to sign in. When someone leaves, one tap removes them and changes every password they ever saw. Replaces the sticky note and the spreadsheet called passwords.xlsx.